Designed healthcare around clarity, trust, and convenience.
Enro is a healthcare platform that helps users discover wellness services, book sessions, access expert guidance, and manage appointments through a simplified digital experience.
ROLE
Founding Product Designer
INDUSTRY
Healthcare
TIMELINE
4 Weeks
PLATFORM
Mobile App
Project Snapshot
The Problem
Healthcare journeys are often stressful, fragmented, and difficult to navigate, especially when users need help quickly.
The Goal
Create a seamless experience that helps users discover services, build trust, and book healthcare sessions with confidence.
The Outcome
Designed a healthcare platform that combines service discovery, appointment management, wellness content, and provider trust signals in one experience.
My Role
Led product design, UX strategy, user flows, interface design, copy refinement, and developer collaboration.
Business Context
THE MARKET GAP
Healthcare products operate in moments when users are already stressed, uncertain, or looking for immediate help. Complex navigation and poor information hierarchy often create additional friction.
The objective was to make healthcare feel approachable by simplifying discovery, improving trust, and reducing the effort required to find and book services.
STRATEGIC GOALS
Beyond service discovery, the product also explored a subscription-led model through EnroPlus, giving users access to faster assistance, priority bookings, and a more seamless healthcare experience. The challenge was ensuring premium benefits felt valuable without disrupting the core experience for free users.
"Healthcare should reduce stress, not create more of it."
Founder @Enro
User & Insights
Decision Anxiety
Users often struggle to choose the right healthcare service because they lack context, trust indicators, and clear guidance. This uncertainty often delays decisions and creates hesitation before booking care.
Booking Friction
Appointment booking experiences frequently require excessive navigation before users can take action. Multiple steps, unclear flows, and information overload can increase drop-offs during the booking journey.
Information Architecture
The information architecture was structured around the user's healthcare journey—from discovering services and booking sessions to accessing wellness content and managing ongoing care.
Key considerations included:
• Quick Service Access
• Wellness Content Hub
• Appointment Management
Design Decisions
Trust Before Bookingy
Building Trust Before Commitment
Healthcare decisions require trust before action. Service detail pages were designed to surface ratings, reviews, treatment explanations, and session expectations upfront, helping users feel informed before booking.
Frictionless Discovery
Made Healthcare Easier to Navigate
Healthcare services were organized into clear visual categories, allowing users to quickly identify relevant treatments without relying on search or navigating through multiple layers of information.
Care Beyond Appointments
Encouraging Wellness Engagement
The experience extended beyond booking sessions by introducing wellness content, health tips, blogs, and videos. This helped create an ongoing relationship with users instead of limiting interactions to appointments alone.
Visual System
Low-fidelity Wireframes
Final UI Showcase
Launch & Marketing Assets
