Making AI feel approachable for everyday Bharat-first users.
OJI - A beginner-friendly AI platform that simplifies chat, voice, and AI interactions through familiar experiences, visual clarity, and guided accessibility.
ROLE
Founding Product Designer
INDUSTRY
AI Utility Platform
TIMELINE
20 weeks • UI & Marketing Assets
PLATFORM
iOS & Google Play Store
Project Snapshot
The Problem
Most AI tools feel technical, text-heavy, and overwhelming for non-tech users, creating friction before users even begin interacting.
The Goal
Design an AI experience that feels familiar, beginner-friendly, and accessible for users across different languages, backgrounds, and comfort levels with technology.
The Outcome
Created a visually guided AI platform focused on simplified interactions, category-based discovery, and WhatsApp-inspired conversational familiarity.
My Role
Led the complete product design process including UX strategy, interaction flows, interface design, feature ideation, visual systems, and launch creatives.
Business Context
THE MARKET GAP
While AI adoption continues to grow rapidly, many existing AI platforms are still designed around technical users who understand prompts, workflows, and AI systems. For a large Bharat-first audience, these experiences often feel intimidating, text-heavy, and difficult to navigate.
STRATEGIC GOALS
OJI aimed to simplify AI into a more approachable, everyday utility platform by combining chat, voice, and AI calling experiences into one guided ecosystem designed around familiarity and ease of use.
"AI shouldn’t feel complicated before people even start using it."
Harsh Balihallimath, Founder @OJI
User & Insights
Cognitive Overload
Most AI interfaces rely heavily on blank chat screens and prompt-based interactions, which can overwhelm users unfamiliar with AI workflows or technical prompting.
The Trust Deficit
Users are far more comfortable interacting with experiences that resemble products they already use daily. Familiar interaction patterns reduce hesitation and improve accessibility.
Information Architecture
The platform was structured around guided discovery instead of open-ended complexity. Rather than expecting users to know what to ask, OJI introduces AI through visual categories, simplified entry points, and utility-focused exploration.
Core structural decisions:
Category-based AI discovery
Visual-first navigation patterns
Familiar conversational interfaces
Simplified onboarding flow
Design Decisions
Conversational Simplicity
Making AI Feel Familiar
Instead of introducing futuristic or highly technical interactions, the chat and calling experiences were intentionally inspired by WhatsApp interaction patterns to reduce friction and increase immediate usability.
Clear Utility Mapping
Visual-First Agent Discovery
AI agents were designed as visually recognizable categories with clear utility-driven labels, helping users quickly understand purpose without relying on complex prompts.
Bharat-focused Utility
Simplifying Daily Utility
The experience focused on real-world use cases and direct value delivery through practical AI categories like finance, education, productivity, and content guidance.
Visual System
Low-fidelity Wireframes
Final UI Showcase
Launch & Marketing Assets
